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Pleasure vs. Pain of Spending Cash Limits Impulse Food Buys [STUDY]

After spending 6 months studying the spending habits of 1,000 households, the Journal found we buy healthier food when paying with cash than when paying with plastic, be it debit card or credit. The...

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Is Nostalgia Spending Your Money?

According to a new study published in the Journal of Consumer Research, evoking feelings of nostalgia in consumers weakens their resistance to spending.The post Is Nostalgia Spending Your Money?...

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